Understanding the Keyword Buying Cycle

In order to find the right keywords you must first understand what I call the Keyword Buying Cycle. The Keyword Buying Cycle identifies the different types of keywords people use as they go through the process of researching and making a purchase online. There are three phases in the Keyword Buying Cycle:

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There are specific sets of keywords associated with each phase. Being able to identify these sets of keywords and matching them up with the right offer, at the right time, is what successful affiliates do best. When making an online purchase, a shopper may start searching with general

keywords. As the shopper becomesmore educated about a particular product or service they will begin using more specific keywords to find what they’re looking for. Some online shoppers may know exactly what they’re looking for, and immediately begin searching with specific keywords.

To better understand the Keyword Buying Cycle, I will use real keyword examples throughout this section(3), also as usual you can get some tool´s to get it from Tool´s Blog, but is my disere that you know the system before going throught this.